The Challenge:
We had been making weekly tip videos with our longtime client, Infinity Martial Arts. However, when the time came for the next year’s projects, we saw a potential solution for greater business progression. While the tip videos alone were successful, IMA’s current site didn’t organize or leverage the potential of these videos.
Our Solution:
Instead of tip videos, we suggested a two-part solution that would leverage these current tip videos and promote the school’s new location. We suggested creating a brand new website that would better organize IMA’s strong media assets and resonate with potential clients overall. Requisite Video built the site and created specific navigation, SEO-rich copy and media that would better reach IMA’s target audience. On the homepage, we featured this high-energy, flashy video that shows off IMA’s new school and how it is unique and ideal for martial artists.